Asia & Pacific

We Believe in Music: BTS’s Agency HYBE to Open Official Museum in May

Formerly known as Big Hit Entertainment, now so-called HYBE will open the doors of its own exhibition on the 14th of May.

Fans of K-pop boy band BTS will have an opportunity to dive deep into all things related to their favorite band: their agency will open a cultural complex named HYBE Insight next month.

HYBE artists are also participating in the initiative, as they will create a variety of content to tell their stories about the music. The space of the museum, operating under the main message “We believe in music”, will be dedicated not only to the artists, but also to the music and fandoms that support the K-pop bands. The fans who visit the exhibit will get a chance to learn more about songs that were created under the label, as well as their sources of inspiration. 


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The museum will be situated in Seoul’s Yongsan district and will occupy two floors of the HYBE main building for the comfort of visitors and variety of content to present.

The visitors will also be able to purchase licensed official merchandise at the exhibition.

Tickets are available starting from the 26th of April for purchasing on the official HYBE Insight website.

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